My approach to improving products, services and processes is by integrating people, business and technology aspects of innovation. As a designer I bring a user and systems perspective into innovation projects that is very valuable in today’s digital transformation challenges. Looking at multiple touchpoints throughout user journeys beyond digital channels and understanding innovation's impact in the lives of actors in a system has benefits in a smoother implementation and more valuable solutions.
Identify the different value perspectives of multiple actors in an innovation context to create both meaningful and commercially valuable innovation.
Gathering and managing customer insights through user and market research.
Translating customer insights into new value propositions for your business.
Business model innovation and human-centered design.
Modelling integrated solutions and their multiple touchpoints throughout both the customer journey and the operational processes required to deliver them.
Creating integrated solutions rather than stand-alone products.
Designing the touchpoints around your brand.
Creating meaningful experiences for your customers.
Co-creating value propositions with stakeholders to lead dynamic change and innovation processes in organizations.
Building innovation capabilities in organizations and creating a design culture.
Setting up and leading innovation programs and trainings.
Facilitating innovation workshops.